That’s not a book – it’s a few sheets folded together. It calls itself a brochure, but it’s not even that: it’s loose leaves. ‘All right, so we’ll just put in a couple of staples…’
In short, this was a ‘book’ that gave rise to considerable debate. At the same time, everyone was agreed as to its quality. Both the strong, colourful design – perfect for the subject matter – and the quality of the printing were universally praised, and leafing through it the last panel member was won over.
Because – let’s be clear about it – this entry met all the criteria we had set ourselves: an appetite-whetting cover, a clear concept coupled with a splendid intuitive approach, highly attractive pictorial matter and careful editing so that form and content coincide exactly. And fantastically well printed.