How much do you need for a Best Dutch Book Design? A bundle of seventy-two pages of printer paper, printed with lumpy text and greyish photos, contained in a simple white cover with potato printing on the front. The only hint of luxury is a groove at the spine. Open Impact Channel is the proof: this is all you need.
Open Impact Channel is one of the many activities of Ines Cox and Lauren Grusenmeyer (pseudonyms?). Previously at college together in Ghent, Ines is continuing her studies at the Werkplaats Typografie in Arnhem, Lauren at the Sandberg Instituut in Amsterdam.
In Open Impact Channel they unfold the business plan for… hmm, good question. The photos really give away little more than that the two had fun cutting up and pasting back together advertising material from the Media Markt chain. The business plan they design and construct on this basis betrays an unerring feeling for advertising and communication – and for the language that goes with them: verbal Botox and silicones. The panel found it above all great fun. Where so much fun and so much insight can be found together, humour can never be far away.