This is a successful example of experimental graphical book art, in which an archive of images from films is investigated in different ways and dissected in a highly layered way in the design. The book is part of larger work, namely a series of billboards by the artists-cum-bookmakers, but also works well as a stand-alone.

The concept has been designed clearly, in fact it is almost too illustrated: the layout of the film stills takes on the position of a Super-8 film; the theme of love informs the pink colour of the paper, and the canvas cover is an obvious nod to the cinema screen. Oh yes, and the print run numbers 666. Both production and materialisation are extremely well executed. The pink printing on the black cover strikes exactly the right note to supplement the black print on pink paper. Clear the aim was for something between a soft and a hard cover; something we saw on more than one occasion this year.

The ploy of placing all the film stills as negatives not only supports the trouvaille of the reversing significance of the title, but also shifts our perspective as we read or leaf through the book. Reinforced by the Japanese binding, this gives the impression of being inside the book looking out. A lovely – perhaps unintentional – effect that raises the book as a phenomenon to another dimension.