Robert M. Rubin

Richard Prince. Cowboy

No book in this selection caused such divergence of opinion within the jury as this 484-page investigation of the archetypical American cowboy in film and (advertising) media through the rephotography and collage art of Richard Prince. ‘A showy book’ was one jury member’s verdict; a ‘great adventure book’ according to another. The fact that Prince started out in the cutting-room at media conglomerate Time Inc. clearly influenced both his artistic work and this book. Collage, design imitating the lay-out of magazines, the visual language of (Marlboro) advertisements. At the back of the book there is a section on glossy paper containing Prince’s own ‘Cowboy works’. Once again we have a cover without typography on front or back. Instead, the title is placed running around the spine and the three trimmed sides of the book block, blocked out of the image which is also ‘pulled’ around the sides. Unnecessary, some jury members thought; a sound decision in the opinion of others. Finally, the fans won the day.

Edition: 2019
Release date: December 2019
Language: English
Final editor: Jana Martin
Picture editor: Robert M. Rubin
Photographer: Richard Prince
Artist: Richard Prince
Publisher / commissioner: Fulton Ryder & Prestel Publishing, New York (USA)
Available through:
Designer: COMA (Cornelia Blatter, Marcel Hermans) (Amsterdam, New York)
Lithographer: Echelon Color, Los Angeles (USA)
Printer: Kösel GmbH & Co. KG, Altusried-Krugzell (DE)
Binder: Kösel GmbH & Co. KG, Altusried-Krugzell (DE)
Producer: ORO Graphic Project Management, Koekange
Dimensions: 230 x 305 x 28
Amount of pages: 484
Number of copies: 5,000
Price: € 69
ISBN: 978 3 7913 5968 7
Font and foundry: New Fournier BP (Swiss Typefaces), Gill Sans (Monotype)
Binding style: Sewn softcover
Material: Papieradvies: De Monsterkamer, Amsterdam
Paper interior: 115gsm Garda Gloss, 80gsm and 100gsm Munken Polar Rough, 100gsm Munken Polar Rough, Lecta, Arctic Paper
Cover material: 300gsm Munken Polar Rough, Arctic Paper
Other technical features: Printing on the edges: the cover design is three-dimensional thanks to the flawlessly overflowing printing of the edges of the book block from the front and the back of the cover. The title is printed around the edges by Kösel GmbH & Co. KG, Altusried-Krugzell (DE).